STATUS SOSIAL “NING” DI INSTAGRAM: SEMIOTIKA VISUAL PAKAIAN SEBAGAI KOMUNIKASI ARTIFAKTUAL

Anifatul Jannah

Abstract


In the priyayi’s family has a regulation to preserve a good name of pesantren. Some people used social media to show social class highly in the society. Kiai’s daughter with all the strict regulation in pesantren use the social media as a place to self-actualization free. Instagram is most of social media platform used many kiai’s daughter to self-exixtence from instagram pictures uploaded with their fashion style in their own instagram accounts. The periodic images upload forms a non-verbal message pattern, that is can be interpreted through the image artifacts and text displayed on instagram. These signs are interpreted as a message received by audiences in cyber space. Visual semiotics is an attempt to see how the social class of kiai's daughter is constructed through pictures uploaded on social media accounts as a symbol of communications.



DOI: http://dx.doi.org/10.15642/jki.2018.8.2.339-350

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