Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah

  • Rahmat Edi Irawan Universitas Bina Nusantara
  • Merry Fridha Tri Palupi Universitas 17 Agustus 1945 Surabaya
  • Taufan Aji Santoso Putro Universitas 17 Agustus 1945 Surabaya
Keywords: Intensitas akses, follower instagram, minat hijrah, kuantitatif korelasional

Abstract

This study aims to measure the effect of the intensity of accessing Instagram account access @surabayahijrah on followers' interest to hijrah (individual muslim shifts towards a more religious way of life). This article is the result of a correlational quantitative study with the number of sample 100 followers of Instagram account @Surabayahijrah who live in Surabaya. The results have shown that r squared is 0.1186 which means that there was an influence of Instagram account access @ surabayaahijrah of 11.86% on the interest of hijrah and the rest was another factor outside of the research about 88.14%. Partial test results (t) also indicated that the t-value of 2.066> t-value of 1.667, which means that there was an influence of partial access to the account @surabayahijrah with a significance value of 0.041 which is less than the specified significance value of 0.1.

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Published
2019-12-01
How to Cite
Irawan R. E., Palupi M. F. T., & Putro T. A. S. (2019). Intensitas Bermedia Sosial dan Minat Muslim Urban Berhijrah: Analisis Followers Akun Instragram @Surabayahijrah. Jurnal Komunikasi Islam, 9(2), 359-372. https://doi.org/10.15642/jki.2019.9.2.358-372